Essay about The Medium is the Message - 1923 Words

â€Å"The medium is the message,† uttered by the late media scholar and theorist Marshall McLuhan, and they have been revered and dissected ever since they were spoken. There has been several different interpretations on the premise of McLuhan’s words, and the meaning behind them. The best way to start unraveling his theory, is to get a general understanding of the terms used in his famous quote. In McLuhan’s own words, a medium is simply â€Å"an extension of ourselves.† Simply put the medium personifies or enhances what we as humans cannot do on our own. In a mass media perspective this means the use of technology including radio, television, and the Internet to project our thoughts, feelings, and senses (Frederman) . Finally, it is important to†¦show more content†¦Take the newspaper or any written article for example. Now here is a quote from a pregame interview by Tom Brady, addressing the lack of crowd noise at home games: Yeah, start drinking early. [...] Get nice and rowdy. 4:15 game, lot of time to get lubed up. Come out here, and cheer for the home team. Even though this quote is a tad unorthodox and may come across un-scholarly, it truly does get the job accomplished. This is because Brady’s words can be taken several different ways, and with little known information about the way he said them, could lead the reader astray. These would and did spark a lot of attacks against him for saying these things. This was not surprising because when reading his words it sounds as if he is telling fans to become heavily intoxicated and to lose some self-control. But, if you saw the actual interview on the television, Brady was just being rather facetious. When watching this pregame interview, seeing his unserious face, and hearing the inflection in his voice, it was obvious he was just having fun with the media and fans. Even though there was no malicious intent, this shows how when the medium changes, that peoples interpretation can be skewed very easy. So it can be said as the medium changing can inadvertently affect the message se nt. A slightly different way in which McLuhan’s quote can be interpreted, is how important the medium is to the message. The reason why the medium is so important isShow MoreRelatedThe Medium Is The Message958 Words   |  4 PagesMcLuhans, the Medium is the Message, he claims that the medium is more important than the message. I agree with his statement that the medium is more important that the message, because it is not what we say it is how we say it that matters most. The words we use are not as important as the way we choose to say them. I think that sometimes it can seem that what people are saying can be more important but it truly is how it is being perceived that is the most important part of the message. 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